Production Plan

Monday 1st October 9:00am-10:00am (Planning) & 12:40pm- 14:50pm (FILMING) Tuesday 2nd October 14:50pm-16:00pm Wednesday 3rd October 12:40pm-1:40pm Friday 5th October 13:40pm-14:50pm Location: Forest/Park Costume:White Dress Monday 8th October 09:00-10:10 (EDITING) Tuesday 9th October 14:50-16:00 (DEADLINE) Wednesday 10th October 10:20-11:30

Ideas For The Structure/Presentation Of My Video

As I am wanting my video to look more absract I will need to produce a relevant album cover to link to the video, below shows The Strokes 'taken for a fool' album cover, the multi coloured artwork based on a white canvas as the background appeals to my taste as I feel the simplicity of the black text allows the album cover to not be to over powering to the eye whilst using art.

Album Covers

This post will show a number of album covers from a range of artists that link to my artist and music video.
The image below shows the existing album cover for the song and artist which I have chosen to re-create a music video for, also allowing me to gage a sense of image of what my album cover should look like, for instance I really like the colours used although the rough white writing against the faded coloured background is simple the cover is relevant to the song title as the jagged writing presents the idea of being young as the song represents.

Target Audience

As Post-Punk revival bands gained popularity in the early 2000's my appropriate target audience for my music video would be young adults aged around 16-25 as my chosen artist for the song which I have decided to create a video for are vaguely current I would expect my estimated target audience to be correct.

Initial Ideas

I want to create an abstarct yet performance style piece with minimum lip syncing as i want the video to be much more visual. Although bands and other artists within my genre typically present their music videos in Black and white I want to add aspects of colour by creating artistic effects. My aim is to also instore narrative aspects into my music video by adding certain lyrics over the performance. My image for the overall look of the video is to be very artistic and majorly based outdoors.

Deconstruction + Reconstruction Of A Media Text

Group Names + Roles

Me-Editor

Iona Gladwin - Cast, Editor

Sophie Fitzmaurice-Producer & Director

Jasmine Davies- Camera Work

Shannon Sutton- Camera Work & Editor




Chosen Song For 30 Second Shoot:

Post-Punk Revival

Post Punk is a rock music movement with its roots in the late 1970s, following on the heels of the initial punk rock explosion of the mid-1970s. The genre retains its roots in the punk movement but is more introverted, complex and experimental. Post-punk laid the groundwork for alternative rock by broadening the range of punk and underground music, incorporating elements of Krautrock (particularly the use of synthesizers and extensive repetition), Jamaican dub music (specifically in bass guitar), American funk, studio experimentation, and even punk's traditional polar opposite, disco, into the genre.

Friday 21st Essay

Before starting the two year media course I believed I had a wide knowledge and knew the basis of the subject, however over the first year I came to realise there was a lot more depth and meaning to the subject than I first had initially anticipated. The four main used conventions over a broad stretch of media which I found difficult to grasp at the beginning of the year including cinematography, editing, mise en scene and sound are now what I feel is basic knowledge and to me is now easily understood in comparison to a year ago, as they were new aspects which I had never before heard of therefore I had to learn and understand them to create my own media products. I now show a clear understanding of these terms when analysing texts such as films, television programmes and music videos. At secondary school I had previously studied media at GCSE level for a number of weeks however my initial thoughts of the course where much different to the A-Level course as I immediately gaged a strong interest in this course especially towards the practical side of the course as I was eager to learn new skills such as creating a magazine.

Over the first year of the course I developed a wider range of skills in relation to using new and old technology such as cameras and computers as well as developing a better knowledge of software such as photo shop which allowed me to create a number of magazine covers until I eventually produced my final course work piece. Beginning with the college magazine I not only needed to understand what stereotypical conventions should be used in that genre of magazine but to research into a range of existing college magazines, analyse them and put all my new found knowledge into making my own college magazine as I had little idea to what was expected on the magazine such as colour schemes, headlines, images & size of images etc.

As I also study English Language at A-Level as well as media studies the link between the two subjects does have its benefits, as I began to build up my knowledge within English Language I was able to add my writing skills to my final draft of all my magazines ensuring that I related the language to the target audience for example ,  as a college magazine the main target audience would be teenagers aged from 16-19 therefore I looked into stereotypical language which is often associated with teenagers such as slang and text talk to appeal more to them. However if I was to create a magazine for a more mature audience my language should be more sophisticated and  appealing more to their age range.

For my foundation portfolio I created a music magazine with a specific genre mine being alternative/indie, I had to produce a front cover, contents page and double page spread using typical conventions used in the majority of media products which already exist. As I was now more aware of how to use software such as photo shop after a tutorial which gave a step by step guide to editing images gave me much more confidence to produce an image for my music magazines front cover contents page and double page spread. After researching into existing media products with the same or similar genre to the magazine I was wanting to create I began to understand what typical conventions I should add to my own front cover to start with such as a catchy either 3 or 4 letter  masthead which should take up a quarter of the top left of the front cover often capitalised to stand out well on the page.  Through producing draft after draft in my foundation portfolio project enabled me to see any errors or aspects which I could improve on whilst allowing myself enough time to do so, for example the quality of the image on my front cover was of a poor quality however after learning and using photo shop more often my image developed into a much more professional looking image which was expected for the magazine.      

Overall I am now able to analyse a media text whether it be a soap opera, advertisement, police drama etc… and determining the different genres shown in certain clips such as ethnicity, disability, age and so on, through writing essays on a clip we was shown on a weekly basis generally improved my understanding and knowledge of the exam side of the course giving me confidence to put all I have learnt into the exam.  Similarly to the exam work the coursework side again was about practice to achieve the grade you wanted through producing work and asking others such as classmates to take a survey of how they felt your product looked as well as the teacher to inform me of changes and improvements I could make such as layout, style, font, colour and general presentation.  I am now much more confident to pursue onto the next stage of the course opposed to a few months ago after researching and making a start to my A2 blog where I chosen and looked into which song and artist I am going to use for my video as well as researching into their background and genre, therefore I am really looking forward to creating my A2 portfolio.                                                                                                                              

Other Artists Of The Same Genre

Genre & Background of The Naked & Famous

The Naked & Famous are a new zealand post-punk revival band from Auckland, who signed to the label Somewhat Damaged in 2008, however they did not release their debut album until September 2010 "Passive Me Aggressive You". The song Young Blood which I have chosen reached number 1 in New Zealand although not as popular in the UK as it's peak chart position was 64.

Young Blood Lyrics

We're all young and naive still
We require certain skill
The motive changes like the wind
Hard to control when it begins

The bittersweet between my teeth
Trying to find the in-between
Fall back in love eventually
Yeah yeah yeah yeah

Can't help myself but count the flaws
Claw my way out through these walls
One temporary escape
Feel it start to permeate

We lie beneath the stars at night
Our hands gripping each other tight
You keep my secrets hope to die
Promises, swear them to the sky

The bittersweet between my teeth
Trying to find the in-between
Fall back in love eventually
Yeah yeah yeah yeah

As it withers
Brittle it shakes
Can you whisper
As it crumbles and breaks
As you shiver
Count up all your mistakes
Pair of forgivers
Let go before it's too late
Can you whisper
Can you whisper
Can you whisper
Can you whisper

The bittersweet between my teeth
Trying to find the in-between
Fall back in love eventually
Yeah yeah yeah yeah
The bittersweet between my teeth
Trying to find the in-between
Fall back in love eventually
Yeah yeah yeah yeah

My Chosen Song

Audience Key Terms

Qualitative data

Quantitative data

Demographic data

Psychographic data

Brief Specification

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options;

A website homepage for the band

A cover for its release as part of a digipal (CD/DVD package);

A magazine advertisement for the digipak (CD/DVD package).